Video-in-print is bringing video content to a print medium through small chips and LCD screens embedded in the paper of the magazine or mailing itself. Online retailer OTTO wanted to be the first company to bring this innovation to the German market. Therefore we created this folder showing of their fashion line and launching their new commercial with German singer Nena complete with a making of and an interview – all selectable through integrated buttons. The folder was published via an edition of the celebrity magazine GALA.
Project
First German video-in-print ad
Client
OTTO
Agency
Kolle Rebbe
What I Did
Layout, Production Supervision
